Articles - Dec 16

iGotcha Media Implements Wayfinding Kiosks at World Trade Centre of Montreal (WTCM)

MONTREAL, Dec. 16, 2014 /CNW Telbec/ – iGotcha Media, developers of eye-catching, entertaining and informative digital signage solutions, video walls, kiosks and content, today announced that four 47-inch wayfinding kiosks are now fully-operational at the World Trade Centre Montréal (WTCM), an Ivanhoé Cambridge property.

iGotcha Media’s wayfinding kiosks enable customers to navigate large commercial and institutional spaces (shopping malls, airports, hospitals, universities, etc.) and find the services they are looking for with ease. Features include: floor plan maps, a semantic search engine (name, description and keywords), pictures, a cross-building pathfinder, ‘breadcrumbs’ – clear paths to specific destinations (including optimized routes for disabled customers), e-mail coupon promotions and a calendar of events.

For merchants, the benefits of wayfinding kiosks include: an interactive platform for video and text customer communications (promotional and informative), opt-in data-catching through newsletter registration (name and e-mail) and the simplicity of cloud-based content management.

The WTCM is a unique complex spanning an entire city block that consists of several restored historic buildings under a glass roof. Home to dozens of boutiques, restaurants, services and more than 50 offices, the WTCM’s wayfinding kiosks help visitors find their way with ease, inform them of promotional opportunities and simplify access to all on-site services.

“Our new wayfinding kiosks welcome our visitors,” says Jacques Rajotte, Property Manager, World Trade Centre Montréal. “Given the size our facility and its unique layout, providing directions can be challenging. Our kiosks are strategically positioned in high traffic areas and enhance the customer experience by providing a wealth of information with an intuitive interface. We have already received great feedback from our visitors, merchants and tenants.”

“We are pleased to be working with the WTCM,” says Greg Adelstein, President, iGotcha Media. “The benefits of wayfinding kiosks for visitors are quite apparent. For merchants, our kiosks provide an unprecedented platform to communicate directly with prospective customers by offering promotions and building longer term relationships via subsequent electronic communications. We believe that this showcase implementation will drive awareness and interest, and help us accelerate a roll-out of additional implementations that we are currently working on.”

About iGotcha Media

iGotcha Media specializes in delivering turn-key digital signage solutions, including: hardware, software, installation, content development and network management. We help businesses achieve their signage needs, generate new streams of revenue, reduce costs and gather data. iGotcha Media’s clients include: Cambridge Group of Clubs, Le Château, National Bank of Canada, Reebok, Rockport and Via Rail Canada. Headquartered in Montreal, iGotcha Media was founded in 2005. For more information, please visit

About the World Trade Centre Montréal (WTCM)

Located between Old Montréal and downtown, the World Trade Centre Montréal (WTCM) is a vital part of Montréal’s Quartier international. The location and unique architecture of this prestigious complex reflect Montréal’s history and development. Covered by an immense glass roof, the indoor “city within a city” offers an inspiring living and work environment. The WTCM is owned by Ivanhoé Cambridge, a real estate subsidiary of the Caisse de dépôt et placement du Québec, one of the largest institutional fund managers in Canada.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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