Articles - Sep 18

3 Ways of Measuring Digital Signage ROI

If you are like most business owners, you constantly struggle with just how much to budget for your marketing plan. You know you have to advertise, but the challenge is determining just how much it takes to generate the revenue you need to profitably grow.

You’re not alone in this quandary. According to McKinsey & Company, more than $1 trillion is spent on marketing each year, and not all of it is spent wisely. In fact, McKinsey claims as much as 15 to 20 percent of that spend is wasted.

This perspective is summed up in an observation by Brian Halligan, CEO of Hubspot, “To be successful and grow your business, you must match the way you market your products with the way your prospects learn about and shop for your products.”

The Importance of Understanding the Results

Other marketing experts, such as Harvard Business Review, agree that it is essential to focus on your return on investment, or ROI. Today’s digital marketing opens an entirely new world of ways to measure ROI, helping you determine what kind of return you actually generate on your marketing spend.

The capabilities of digital also open some innovative and highly-effective ways to build your brand while generating traffic and revenue. One of those vehicles is digital signage. When it comes to digital signage ROI, you can take advantage of some fundamental metrics to evaluate the effectiveness of your message. These include:

  1. Total Impressions. Marketers always look to impressions as a key measure of effectiveness. However, digital signage ROI adds the ability to change the shape, color and feel of your message. This helps avoid the blindness that comes with the same ad repeated over and over.
  2. Customer Retention. The best way to measure retention is to survey your audience. Use an effective way to ask passersby if they saw and read the message you are presenting.
  3. Resulting Actions. Of course, the final measure of any marketing is the action it generates from your audience. Whether it is a sale or a simple action, tying that result to your digital signage message will provide your best ROI analysis.

If you’re looking for cost-effective ways to boost your brand and increase revenue, you’ll find innovative solutions at iGotcha Media. Check out our exciting list of products and services today. When it comes to digital signage ROI, think of the team at Igotcha.


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About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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