In just the last couple of years, digital signage has transformed how and where people look for content. It’s the era of new interactive displays that provide the best content at the best time to the targeted audience. But to have the most effective impact with this new medium, it takes the right combination of digital signage hardware and software.
Digital signage hardware is the vehicle through which your content will be displayed. When selecting your hardware, you’ll have to consider the following four questions:
Digital signage software is how your content will be displayed. When choosing your desired software, consider the following questions:
The plethora of options can make it hard to nail down the best solution for your organization, which is why we recommend speaking with a professional before committing to a system. To learn more about digital signage or for help assembling your new system, contact our team at iGotcha Media.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.