Articles - Oct 29

Driving Business Results With the Right Digital Signage Software

Businesses around the world are adopting digital signage software to power the public-facing displays throughout their physical locations. Such software enables them to manage and display unique content ranging from ‘about us’ videos to social media promotions.

However, not every software solution is right for every business. Choose poorly, and you may become frustrated when you can’t easily adapt integrated templates to your content needs. But choose well, and you’ll find yourself with a versatile and dynamic product that can help drive your business results to new heights.

Here’s a few tips for picking the right digital signage software for your business:

  • Know your goals. Different industries are going to use their new digital signage in different ways. For instance, a restaurant might have one display set-up to share great Yelp reviews and showcase featured dishes, while another is set-up to display the chef’s latest menu items. In contrast, a school might utilize their digital software to create a virtual program for big events as a way to entertain and engage audience members. Knowing your goals before you begin shopping for a solution will help you better navigate the market so that you get the best product for your industry’s needs.
  • Decide upon your content. Once you’ve started mapping out where you want to go, it’s time to consider the type of content that will get you there. Your content may walk the line between text and streaming videos, or potentially juggle both. Another aspect of this step is determining where your content will come from. For example, if you want a live feed of local weather or scrolling industry updates, then you’ll need to connect displays to a network in order to receive signals from an established source.
  • Draft an ideal budget. While digital signage has great ROI possibilities, you’re still going to want to draft an ideal budget before putting new equipment on the company card. Speak with a trusted vendor about prices and what type of digital signage software and over solution will work best for your business (and budget).

On that last point, choosing a software supplier you can rely on even when disaster strikes is an integral part of the process. Contact us at iGotcha Media today to learn about the many industries we’ve worked with and how we can help you find the right digital signage solution to meet your needs.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.

4000 St Ambroise St, Suite 387
Montreal, QC


9100 Jane Street, Building A, Suite 101
Toronto, ON

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