Articles - Nov 25

3 Tips for Creating Digital Signage Applications

Creating digital signage applications is a fun and creative process that lets you experiment with a wide array of design elements such as text, color, and arrangement. Whether you run an architectural firm or a restaurant, there couldn’t be a better way to showcase your work!

But this is also where most people make a big mistake. While you’re completely free to be as creative as possible with your applications, you need to remember that the end goal is to deliver impact information. In designing digital signage applications, form always comes after function and not the other way round.

Top 3 Tips for Creating Effective Digital Signage Applications

Here are three important tips that can help with the design process;

  • Color and perception

Color creates excellent contrast and informed selection of colors should help you place some elements such as text on the foreground, perceptually in front of the background.

In digital signage design, three basic colors are used; blue, red, and green. All other colors must be created from these three. When all the three are combined, you get white and where not a single one of the three is present, you get black. With regards to sensitivity, humans are most sensitive to green followed by red and then blue.

There are three basic ways to use color for maximum value;

  1. Contrast colors – use light on dark and dark on light.
  2. Know what your viewers’ eyes are attracted to the most.
  3. Don’t let color diminish the readability of information.
  • Text and the 3X5 rule

This rule is simple: Don’t use more than three lines of text of five words OR five lines of text of three words. More importantly, do NOT clutter your design with text. Every word that appears on the screen must present a clear, concise message. Also keep the text style simple and legible.

  • Use focus techniques to guide the viewer’s eye

Focus techniques are useful in guiding the viewer’s eye to critical information first. Apart from that, use headlines, graphics, contrast and other design tools to create a visual hierarchy for your application. As 99Designs put it, a visual hierarchy guarantees “a positive reading experience for the end-user.”

Contact us

Looking for ways to improve your event with digital signage applications? Look no further than iGortcha Media. Contact us today and let’s get started with the job!


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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