Articles - Feb 8

Creating Immersive Experiences in Digital Signage Kiosks

Digital signage kiosks present informational content in a format that readily engages the audience. In fact, such kiosks are one of today’s more exciting tools that harken a new era of technology, as the combination of high definition images and video with a touchscreen interface was once an artifact only found in science fiction novels and fantasy films.

Today, this once-fictional equipment is now a fact that companies everywhere are taking advantage of thanks to its inherent marketing power. A digital signage kiosk enables businesses to pair informative and necessary information with striking images and videos that immerse the user and provides an optimal brand experience. Here’s a quick look on how to create such an experience:

  • Use visuals to market to a full audience. Great visuals can translate a solid message across gender, age, class, and even language. For instance, a shoe retailer may use an interactive kiosk that showcases designer shoes and enables customers to change styles and search quickly for available sizes. The retailer may even consider including video of locals running or otherwise using the shoes in a dual screen format. Such an immersive experience with a digital signage kiosk can appeal to both a teenager buying the latest sneakers and a 50-year-old woman wanting the perfect pair of heels.
  • Make it an easy and satisfying experience. A digital signage kiosk shouldn’t be the main dish for any marketing aim, but rather the perfect pairing to a complete strategy. Not because they aren’t effective, but rather they are most effective when combined in a robust display wherein the kiosk satisfies the customer’s wants and needs without overwhelming them. Kiosks should be equipped with images and videos that give users the relevant information to get them to the next stage of either their purchase or, in the case of wayfinding software, to their destination point.
  • Can it be fun? Get in on gamification. The gaming industry has become a multi-billion dollar industry thanks in huge part for creating immersive experiences that entertain and engage. Digital signage kiosks can copy their success by using gaming behaviors within the software platform to simulate the immersive experience that makes video games so successful. Examples of this include quizzes and contests for brand points.

To learn more about creating an immersive experience in digital signage kiosks and implementing such equipment into a robust marketing strategy, contact us at iGotcha Media.


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About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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