Articles - Feb 15

Key Benefits of Digital Signage in Toronto

As the largest city in Canada and a global nexus for business and financial institutions, Toronto has long been a pioneer of digital technology and innovation. Digital signage in Toronto is one of such innovations that has been sweeping the city. This modern replacement for print media can be used throughout public and private locales to broadcast messages a new and exciting format. Here’s just a quick snapshot of the numerous benefits behind digital signage Toronto:

Dynamic content control and cost effectiveness.

Digital signage technology enables users to create engaging content, and make quick changes to that content or messages as needed. For retailers, this means being able to adjust messaging and sales campaigns without the need to constantly print out updated print signage. Such immediacy is both convenient and cost-effective due to the elimination of print, post, and labor costs.

Plus, with recent price drops in LCD and plasma displays, high-end video needs are more obtainable than ever before. Such lower costs paired with quality equipment allows digital signage solutions to be deployed in locations and scenarios that were previously inaccessible by small business owners.

Greater audience engagement.

Traditional advertising formats are too static and inflexible. The newspaper advertisement has a set word limit and can only be read by the customer, while the radio commercial is a quick blip of noise that has to do much if it wishes to retain the listener’s attention. In contrast, digital signage is a more dynamic, multimedia-based communications endeavor.

The digital wayfinding kiosk offers pertinent information with every click of the guest, while the digital menu board features customer favorites and call out Tweets that interest and engage with the customer. In short, digital signage solutions offer the ability to capture a greater audience engagement than ever possible with traditional media outlets.

Generate leads and target audiences.

Digital signage is a two-way solution. Many digital signage Toronto solutions utilize interactivity to request customer information like their emails and service preferences. This helps content owners to tailor their buyer personas and better craft the right type of content to target changing audience demographics. Because digital signage can rotate its messaging, unique content for these different demographics can be displayed during the same span of time.

To learn more about the other exciting benefits of digital signage in Toronto, contact us at iGotcha Media. iGotcha delivers the latest technology features and solutions that propel businesses forward.



About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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