Articles - Mar 23

How to Choose the Right Digital Signage Content Management System

Customer-intuitive technologies are now a must-have for companies to stay relevant, no longer a nice-to-have. But to reap the full package benefits digital signage solutions offer requires a bit of dedication. Companies need to do more than just purchasing a couple media players and throwing together an ad or two. A great digital signage content management system is the cornerstone for making signage technology effective and relevant.

The following are a few things to consider when choosing the right digital signage content management system for your company:

  • Scalability. By all means, start small with a couple displays to test the technology and gather intel on what messaging and media works best. However, once you’ve hit the sweet spot of effective programming, you’re going to want to grow your digital signage network. Look for a digital signage content management system that can likewise grow with the hardware for robust operational efficiency and campaign management.
  • Analytic Sense. Another word on that intel; you need a digital signage content management system that’s wired to provide you with those key insights on the effectiveness of your marketing campaigns. Check for features that enable the correlation of campaign data for what was played with the analytic data of the audience who saw it. Such information, tied with surveys and polls that can be implemented in the signage itself, will help you create more effective, targeted campaigns.
  • Intuitive Interface. Most small and mid-sized businesses don’t have the money to hire a full-time tech team. That’s why it’s important to choose a management solution with an intuitive user interface. An interface that can be mastered by even those who balk at opening their email folders. An even better solution not only makes it easy for non-technical staff members to use, but is also accessible on a variety of devices. From your smart phone to office desktop, the right digital signage content management system should be easily used on all.
  • Affordability. Finally, good solutions, right solutions, shouldn’t cost an arm and a leg. Digital signage was created to increase profitability while also reducing costs. So as you look through your options, look for a robust system that offers the tools you need without seeking to bankrupt your business.

To learn more about choosing the right digital signage content management system that’ll best meet the needs of your company, contact us at iGotcha Media. Let’s discuss your signage goals.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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