Articles - Apr 20

How Video Walls Enhance User Experience

At this point, video walls have become a valued asset in many of Canada’s most bustling public areas, such as shopping centers and educational institutions. Often such displays comprise of multiple monitors acting together to create an immersive, big-screen user experience that is guaranteed to capture attention by looping videos and marketing messaging and informational content to attract and inform passerbys.

However, using such video walls just to blast the same repeat messaging ad infinitum is a gross misuse of this technology’s inherent benefits. The primary advantage of these systems is in enhancing the user’s experience, not capturing. And that advantage can be utilized in nearly every setting, ranging from the the retail floor to the corporate boardroom.

Take for instance the ability for video walls to enhance the user experience via the improvement of a group work environment. The inter-connectivity of this technology enables users to easily pull up and share information among team members. This is a huge boon in facilitating users to be more productive and innovative via the power of group work. Individuals can interact by crafting and reviewing content through their touchscreens and tablets before sending them to shared video walls where documents and images can be viewed scaled-up and in high-resolution.

In public-facing video walls, this technology enhances the user experience by encouraging similar types of engagement. Advanced video wall technology includes interactive features like motion-tracking, touchscreen capabilities, and social media integration.

These features enable incredible ways of engagement. For instance, a user might be prompted to tweet about a company or to Instagram a photo of themselves utilizing a product. They then immediately see their handle and messaging shared on the bigscreen.

Another way of enhancing the audience’s experience is with the inclusion of an interactive game that prompts users to work with the touchscreen interface. This game might include low-level branding or product information to create the end result of a user with a positive, exciting engagement that will stay with them.

Again, new content-rich video walls are not the same as yesteryear monitors. This technology goes beyond the looping of advertising to entice, engage, and entertain users and to promote a more collaborative environment, both in buyer-seller and coworker relationships.

To learn more about the advantages behind implementing a video wall and how their unique features can enhance the many user experiences at your business, contact us today at iGotcha Media.


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About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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