Articles - Jun 20

How to Enhance User Experience for Wayfinding Installations

Some visitors to a location – whether a mall, a hospital, an airport or any other type of large complex – do not want a map that helps them navigate the facility. Instead, they would like to be escorted – by the hand as it were – to their final destination. Others are simply too embarrassed to ask questions that would make their journey a little easier and far more direct. Here are a few ways to use wayfinding installations help these folks out:

Keep it simple – Trading one arduous task for another is a recipe for disaster. Successful wayfinding software relies on the process called progressive disclosure. In this process, only enough information is given to get the visitor to the next waypoint. For example, as a visitor approaches the kiosk in the lobby they will only be told which building they need. Once there, additional and more specific info will be revealed. Then the process repeats itself.

Make it mobile friendly – Even those with the best memories will forget small details if they are preoccupied with other things. Providing a simple app that lets the visitor upload the directions or map to their smartphone or tablet will easily resolve this issue. It also eliminates the need to monitor and maintain a paper printer if your kiosk supports one.

Identify problems – Wayfinding software is not only about directions. It is also about the ability to quickly update interactive maps, send informational messages about closures and other reasons for areas to be non-accessible. If an elevator is out of service or an accident that blocks off an area occurs, it needs to be addressed in the wayfinding software. Anything less is a half-measure and threatens to invalidate the whole process.

Wayfinding applications do not need to be complicated and they should be developed to be accessible and easily used by both the information providers and the end users. For further information on how to develop and use them to enhance the user experience to your facility, please contact us at iGotcha Media. We can be found online at iGotchaMedia.com or reached directly at 514.448.4016.


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About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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