Retail customers expect to see a menu. It helps save them time and effort and also gives them something to read while they are waiting in line. The beauty of digital menus from a marketing standpoint is that they can be affordably changed as often as a business owner or manager likes. Here are just three tips on what to include in your next update:
Balance the images and the words – Use images to entice your customers to initially look at the digital menu. Then imprint the message over the image or replace it entirely. There is no technical limit to the number of images you can include on your digital menu but too many can hurt your design. In addition, go to the expense of having your own professional images created instead of using stock photos.
Always feature a special – People love to get a deal and, if you are offering one, why not make sure that your customers know about it? Still, customers do no want the same special every day. A digital menu solves this issue by allowing you to change the specials as often as you like. It does take some work up-front but once you have a special created for each day of the week, it is as simple as punching one or two buttons to upload the new special every day.
Add some local interest – Once your customer has made a decision on what to purchase, there is no real reason for them to continue looking at your digital menu. Add a real time feed that shows them the time and temperature, the weather forecast and the local news highlights. It will help pass the time while they are waiting in line. You, your employees and especially your customers will be glad for this little distraction.
Digital menu boards are more than a marketing tool – they also drive customer satisfaction. For further information on them and how they can improve customer service at your retail location, please get in touch with us at iGotcha Media. We are always available online at igotchamedia.com or reached during business hours at 514-448-4016.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.