Articles - May 31

3 Novel Ways Virtual Reality Can Improve Toronto’s Tourism

While most end-users consider virtual reality (VR) a technology that is most applicable to applications in the the entertainment industry, more knowledgeable ones realize that VR will also have a significant impact on a variety of other industries. In particular, the tourism industry has come to realize just what can be done with VR and how valuable it can be to the tourist experience. Here are just three examples of virtual reality in the Toronto area:

Booking via VR – Nothing says, “Try it before you buy it” than a virtual reality tour. Potential visitors can visit – in their minds eye, at least – multiple points of interest in the city of Toronto proper and the surrounding Ontario area before making any travel or lodging related decisions. In addition, it is relatively simple to expand the “tour” as new venues and events become available. Similarly, it is fairly straightforward to distribute each new marketing package to any booking agent who has made the initial investment in a VR system.

Enhancing the tour – Once in Toronto, tourists can be further provided with short VR tours of local restaurants, museums and sorts venues. VR kiosks – complete with headsets and headphones – are ideally located in hotel lobbies. Using them is simple and intuitive. Visitors can choose from a pull-down menu of options that then detail – in a virtual reality space – the amenities that are available in each spot as well as prices and directions. With a little augmented reality (AR) layers, reservations can even be made while still on the tour.

Expanding the options – It should be obvious that people at airports are predisposed to travel. These hubs of transportation provide another likely avenue for expanding tourist interest in Toronto and other Canadian cities. By providing kiosks similar to the ones described above, potential visitors can be shown the benefits of other travel sites. Airports are an especially valuable resource in this regard as passengers who are awaiting a flight are a relatively captive audience who are usually looking to kill some time without spending any money. VR kiosks are an ideal solution to this issue.

For more details on VR technology and its potential impact on the Toronto tourism industry, please contact us at iGotcha Media. We can be found online at iGotcha or reached directly by phone at 514.448.4016.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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