Articles - Jul 24

How Mobile Applications Can Augment Wayfinding

Any marketer with a shred of common sense understands that millennials are connected at the hip to their mobile devices. In short, whether they use a smartphone, a tablet or even something as simple as a smart watch, they want to be connected.

Mobile applications are the most desired way to fulfill this need and marketers should do all they can to take advantage of the fact. The use of wayfinding to interact with mobile applications is an excellent way to accomplish this goal. Here’s why:

  • Wayfinding literally directs customers to your store – Whether your digital signage is located at the airport, the mall or somewhere in between, a quick communication between it and a mobile device can give detailed directions to a customer as to how to find your store. Your marketing team can even “push” a sales item or two.
  • It also helps them to finds items while in-store – GPS – and therefore wayfinding – was previously confined to the exterior of a location. Recent developments, however, in beacon-based wayfinding technologies now allow apps to guide customers to specific interior areas of a store or facility up to and including finding a specific product. It is a powerful marketing tool designed to drive sales to items with the highest profit margins.
  • Next generation wayfinding technology adds AR – Augmented reality is recognized by marketers as adding tremendous value for the latest generation of mobile app users. Personal preferences can be used to overlay specific products into specific real-time locations without even opening the packaging. It is a powerful tool for every retailer from cosmetics to furniture makers.
  • Lastly, it gathers important follow-up information – Communication between mobile apps and digital signage is no longer a one way street. Instead of just pushing information onto the customer’s device, wayfinding apps are also collecting relevant information about the customer’s trip to through the store, where they stop to browse and what they actually buy.


For more information on how mobile applications can augment the wayfinding technology of your Montreal company’s digital signage, please contact us at iGotcha Media. We can be visited online at iGotcha or reached directly by phone at 514.448.4016.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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