How Digital Signage Social Walls Can Make Your Event a Success

Social walls – also known as Twitter or live walls – gather and collate social media posts utilizing criteria the owner sets. For example, your algorithm can focus on a specific keyword, hashtag or mentions of your product. These online posts are then pushed directly – or through an onsite moderator – onto the live digital signage display at your event.

In general, this process encourages the visitors at the event to join in the conversation about your product. Here are few other more specific reasons that social walls play an important part in event marketing:

• Customer engagement – Simply put, visitors love to see their names on the “big screen.” Having a real time – or only slightly delayed – display is a great impetus for visitors to post on the wall. As an added bonus, the text will go out as a tweet to the world at large if the proper #hashtag is included so make sure that it is prominently displayed somewhere on the display.
• Customer feedback is considered more trustworthy – The latest generation of social media users are highly prone to crowd source their information about a company or brand. Posts from actual users are far For valid in their eyes than are the promotional rantings of a company. Of course, this can be a huge negative if your product or service does not live up to its expectations.
• Photos can tell the story – The ease of posting photos to the social wall means that you can collect and organize a large number of them to “tell the story” of the event. This display is a great way to break up the repetitiveness of the regular social wall and also to deliver the message via Facebook, Pinterest or Twitter.
• Social walls can involve gamification – Everyone loves a competition especially if they can win a prize. Regularly interrupting the normal video on your event’s social wall with a leader board will also generate interest in the wall and in your product. Depending on how much you can afford for the prize, your social wall might be the most visited one at the event.

For more detailed information on how to use digital signage social walls to make your event a success, please contact us at iGotcha Media. We can be contacted online at iGotcha Media.com or reached directly at 514.448.4016.