Social walls – also known as Twitter or live walls – gather and collate social media posts utilizing criteria the owner sets. For example, your algorithm can focus on a specific keyword, hashtag or mentions of your product. These online posts are then pushed directly – or through an onsite moderator – onto the live digital signage display at your event.
In general, this process encourages the visitors at the event to join in the conversation about your product. Here are few other more specific reasons that social walls play an important part in event marketing:
For more detailed information on how to use digital signage social walls to make your event a success, please contact us at iGotcha Media. We can be contacted online at iGotcha Media.com or reached directly at 514.448.4016.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.