Without a doubt, video walls are some of the most engaging marketing tools available to a company. Still, they must be deployed and managed properly to gain the most return on investment. Here are just three suggestions on how best to accomplish this goal:
- Engage the random passerby – If nothing else, a video wall is an excellent way to garner the attention of the average person who is just wandering past. Once engaged, your video wall can then present your message in a multi-media manner and perhaps “touch” a new customer or two. Indeed, they are an excellent resource to deploy in areas where a wide diversity of demographics converge such as malls and airports. You never know who your next customer may be.
- Immerse the user in the experience – More sophisticated video walls can be created that provide an immersive experience for the user. Video and audio begin the experience but live feeds from external sources such as news, weather and traffic sources, make the experience particularly relevant to the user. This approach is especially powerful as a specific message can be delivered if the user has already signed up with your company and is electronically recognized by the video wall.
- Gather further information – Video walls can be made interactive. With this added feature, you are no longer constrained to just deliver a generic message. Instead, the video wall can gather information about the user and deliver a more relevant message immediately. In addition, a customer profile can be developed. Then, the next time the user interacts with the video wall, a specifically crafted message designed for their particular demographic can be delivered.
- Utilize the sign’s versatility – Digital video walls can be easily programmed from a remote location. This fact allows you and your marketing team to craft messages at your office and then electronically deliver them to the sign with no need to actually visit the sign’s location. The opportunities for A/B testing are almost endless and, more importantly, relatively inexpensive to implement.
For more information on video walls can reinvigorate your company’s marketing efforts and how we can help you in the endeavor, please visit us at iGotcha Media. Contact us via email at iGotcha Media.com or reachus directly by phone at 514.448.4016.