Articles - Dec 2

Designing for A New Wayfinding Experience – 3 Essential Tips

Smartphone, tablet and other “connected” users have become accustomed to finding their way through the world with an assortment of technologies – most notably GPS. The incorporation of wayfinding software into directional kiosks is an essential extension of this reality into interior spaces. Any company hoping to hold the interest of this type of property. Indeed, the experience needs to be differentiated from those offered by other vendors or else your business is just another face in the crowd. Here are three essential tips on how to stand out from your competitors in this look:

  • It is not just about getting there – any of your competitors – while on the way to their final destination. The key is to deliver information to keep the visitor interested but not enough to distract them from reaching the endpoint.
  • It is about time – For some visitors to a wayfinding kiosk, time is of the essence. This fact means that they want the quickest route to the endpoint. Others visitors, however, value convenience – a road with an escalator or elevator, in particular – for one reason or another. Providing multiple routes – the shortest and the easiest, for instance – is the key to solving this dilemma for your visitor.
  • It is about the experience – the use of the GPS services allow a client to easily find and navigate to your mall, hospital or other facility. Wayfinding software extends this experience when they are on the property. In addition, the software can deliver relevant information as such This last ability is a truly excellent way to relieve eventual frustration before it even happens.

For more details, please contact us at iGotcha Media. We can find it at iGotcha or directly at 514.448.4016.



About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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