Articles - Jan 17

2020 – Toronto’s Take on the Future of Digital Signage

Over the past decade, the city of Toronto has become a hotbed of activity in terms of digital signage. Not only have private institutions embraced the technology but also public institutions including the city government. Here are just a few of the more notable efforts located in the Queen City and some of their future digital signage plans for the next two years:

  • University of Toronto at Missisauga – This prestigious Canadian university has already made a sizable investment in digital signage technology on its campus. The current signs are multi-media enabled and able to communicate with a wide variety of students and staff. Plans for the near future include a widening of the digital signage presence across every campus building and the addition of interactive capabilities.
  • Yonge-Dundas Square – Located in the middle of the downtown Toronto area, Y-D Square is designed for use as a public open space and a unique event venue. To aid in that enterprise, the city government has chosen to install permanent digital signs to continually inform visitors of ongoing and upcoming events. When events are not being staged the signs display public art – both static and video – as well as acknowledgments of private sector sponsors of the signage.
  • Toronto Transit System – The display kiosks deployed by the Toronto municipal transit authority completely are integrated across ever type of municipal transport including the TTC subway, bus, and streetcar systems, the car2go and Zipcar infrastructure and Bike Share Toronto. Users can currently access these kiosks in numerous city buildings such as the City Hall and plans are in place to expand their placement to dozens of other readily-accessible sites.
  • Billy Bishop Airport – A relatively small airport, Billy Bishop is also far more convenient than Pearson International for the busy Toronto businessperson. This situation provides a strong opportunity for privately-funded digital sign marketers. In fact, it is an ideal opportunity to use content movement technology for general information delivery, wayfinding, passenger tracking, flow management, entertainment and interactivity. No one is happier than the users themselves.

To further discuss our take on the future of digital signage in the Toronto area and how it can greatly benefits both residents and tourists, please contact us at iGotcha Media. We can be found online at iGotcha or reached directly at 514.448.4016.



About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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