5 Signs you Should Revamp your Digital Signage Content Strategy
Digital signage brings two main advantages over the traditional type when it comes to updating. Hard costs – production and installation – are essentially zero and creative costs can also be minimized by simply modifying older content. Unfortunately, many companies do not recognize when they need to take this step. Here are a few warning signs that your digital signage content needs to be changed:
- It is simply wrong – It should go without saying that all of the information on a digital sign needs to be reviewed on a regular basis. Unfortunately, this task is not always assigned to a single person and it then gets lost in the shuffle of regular business. The result is a confused – and irritated! – customer base who are not delivered what they expect.
- It becomes outdated – Similarly, the information fed to a digital sign is not always kept up-to-date. There are few things more embarrassing to a company than having a potential customer inquire about an old promotion and then having to have their employees scramble to honor the request.
- It does not conform to the company look – Delivering a consistent brand image is essential for establishing a company persona in the mind of your customers. For this reason, it is essential that all of your digital signage content incorporate the latest iteration of your company logo, catchphrase and other associated marketing hooks.
- It does not address a special event – One of the real advantages of using digital signs is the ease with which they can be changed for a special event and then rebooted with the original material. In short, failing to take advantage of your digital signage when a special event – such as Black Friday – comes along is akin to business suicide.
- It is technologically deficient – Pure aesthetics aside, the best digital signage content utilizes the latest technology to deliver the freshest look to its customers. Marketers do not need to be on the “bleeding edge” but they should not be far short of “cutting edge” when it comes to the look of their digital signage content.
For further recommendations on how and when you should revamp your digital signage, please contact us at iGotcha Media. We can be found online at iGotcha Media.com or reached directly at 514.448.4016.
About iGotcha
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.