Articles - May 17

3 Applications Changing the Wayfinding Experience in Ottawa

Wayfinding is the use of digital signage and apps to help visitors navigate a particular venue. It involves determining the current position of the visitor, their identification of their intended destination, the en route monitoring of their passage through the facility and then a recognition of the final location. The signs themselves are important for the first two but it takes a mobile application to help with the last two. Here are three notable places where this technology is in use in Ottawa:

  • Ottawa MacDonald-Cartier Airport – Air travel is a struggle for many people. Not only are the facilities usually quite large and difficult to navigate but the crush of people can also be significantly disorienting. The management of this large airport has implemented hundreds of digital signs plus wayfinding software to guide over 5 million visitors to and from their boarding gates quickly, easily and with minimal stress.
  • Downtown Ottawa – Gatineau – There are a tremendous number of places – both private and public – to visit in the downtown Ottawa – Gatineau area. The town fathers of both areas have decided that the use of digital signage is the best way to orient and help navigate visitors to their destinations. For better or worse, 13 different stakeholders are involved. This fact means that there are a number of innovative solutions to the wayfinding issue but several with disparate aims.
  • Canadian War Museum (CWM) – For almost a century and a half, this museum has covered all aspects of Canadian military history from its martial exploits to its humanitarian efforts. Only over the last decade, however, have the directors of this museum embraced the idea of wayfinding technology to help guide and inform their visitors. With over a dozen permanent exhibits as well as two or For revolving ones, the museum developed several wayfinding apps for visitors on both the inside and on the outside of the facility.

For more details on these and many other notable wayfinding projects in the Ottawa area or to launch your own digital signage project with the technology, please contact us at iGotcha Media. We can be found online at iGotcha or reached directly at 514.448.4016.



About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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