As potential customers pass by one, digital kiosks can definitely leave a lasting impression – especially if they utilize a touch screen display rather than just a static image or non-interactive video. Here are four of the most compelling reasons why this is so:
- It delivers a more customized message – With a few, simple keystrokes, a visitor to your kiosk can inform the machine of their specific interest about your product. This fact means that rather than having to merely view a “ one size fits all” message, numerous messages can be incorporated into the kiosk – each aimed at a different area of interest and triggered by the customer input.
- It enhances customer engagement – Given the high level of technology needed to implement a sophisticated digital signage display, the following fact may seem a tad simplistic. Nevertheless, the evidence is actually quite clear that giving the kiosk visitor something to do – through the touch screen display – while they interact with the machine will significantly increase their immediate engagement thus leaving them with a much higher retention of the product’s features and benefits.
- It captures additional client information – Static signage and video displays are a “one-way” street. The addition of a touchscreen allows the customer to provide further information that can be used to craft other custom communications via email, snail mail or telephone. In addition, the information gathered can be leveraged to further refine messages – digital or not – destined for other potential clients in the same demographic.
- It allows for more immediate product feedback – Converting a customer from one who is merely browsing to one who eventually buys your product starts by listening to their thoughts about the product. A short survey and a message box where they can leave a detailed message is a simple and truly effective way to get this process started. One caveat – be sure to keep the survey “short and sweet” or you will not get valid input.
For more detailed information on touch screen kiosks and how they can significantly impact the bottom line of your company, please contact us online at igotchamedia.com or you can reach us directly at 514-448-4016.