Articles - Oct 3

Tips to Optimize Your Digital Signage to Cater to Millennials

Millennials – that generation of folks born between the early 1980s and the year 2000 – are the first generation of users to truly embrace the rapid advance of computer technology. For this single reason, any marketer or retailer must utilize – and optimize! – their Toronto digital signage in order to cater to the millennial generation’s needs. Here are a few noteworthy tips on how to effectively accomplish this goal:

Employ Digital Ad Networks

There is no sense chasing every demographic with every digital sign in your digital network. Instead, you should focus on the most likely demographic that will pass and interact with a particular sign. The easiest way to do this is to employ digital ad networks. The range of networks is quite varied – from ones geared to gamers through ones for the health conscious to ones for those who love the nightlife. For additional utility, these ad networks can also be segmented depending on the time of day and the day of the week

Leverage Crowdsourcing Opportunities

Traditionally, most companies have tried to develop ad content in-house or by using a third-party advertising agency. The advent of crowdsourcing, however, now allows a company’s marketing department to go right to the “horse’s mouth” and directly ask millennials what types of information they want to see in ads. It is a powerful tool and one that is quite inexpensive to utilize.

Regularly Upgrade Your Technology

As mentioned, millennials were weaned on the first generation of Internet technology and most have embraced each new one with gusto. Every new technological advance means a new financial investment for a tech-savvy company but it also provides a way to more fully engage the millennials and to significantly differentiate your company from its competitors.

Consider Using Artificial Intelligence

The latest iteration of AI has already proven its ability to augment the creative output of human marketers. While some ad people find the use of this technology to be wholly distasteful, the more forward-looking ones understand the possibilities that AI provides. In short, AI extends the ability of marketers to more fully attune their Montreal digital signage ad campaigns to the needs of millennials.

For more information on these and other tips for designing and implementing the best digital signage, please contact us at iGotcha Media. You will find us online at iGotcha or you can reach us directly with any questions at 514.448.4016.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.

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Toronto, ON

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