Articles - Oct 20

Digital Signage Is the Way to Go in This ‘Green’ Conscious Age

The latest generation of dedicated tech users is also quite conscious of the effect that technology can have on the environment. For this reason, they choose to “Go Green” in any way possible. Digital menu boards and other types of digital signage provide a significant opportunity in this regard. Here is why:

Digital displays consume very little power

The most recent generation of digital signage displays are far less power hungry than those of just a few years ago. In fact, the latest ones consume approximately 90% less power than the first ones of two decades ago. More specifically, most LED displays that are left on 24/7 will only cost average of three dollars per month to run… a pretty remarkable number.

They also do not contribute to landfill problems

Many folks would consider traditional paper signs as the “greener” solution. The fact that they do not consider is that paper signs are routinely changed and produce a significant amount of trash that must be disposed of in a landfill. A single digital menu board can last for years and when finally disposed of will only take up a small portion of the space that the traditional paper signs it replaces used. In addition, much of the material that comprises a digital display is quite valuable and can be recaptured and reused.

They are eminently programmable
Every visitor to an airport, mall or other public space at an off-hour has witnessed electronic signage that is displaying to nobody in particular. They are simply a waste of time and energy as nobody at those hours has the inclination to look or interact with them. Remotely controlled digital signage, on the other hand, can be programmed to only operate at peak times of customer interaction.

Finally, they reduce the overall carbon footprint of the marketing campaign

One of the truly practical – and oft overlooked! – benefits of using digital menu boards is the fact that they can be updated and manipulated from a remote location. Not only does this save the time and energy of the employees tasked with the job but also eliminates the need for them to physically travel to the site of the sign. Less travel means less carbon emissions and a significantly lowered carbon footprint for a digital sign.

For more information on these and other tips for designing and implementing the best digital signage, please contact us at iGotcha Media. You will find us online at iGotcha or you can reach us directly with any questions at 514.448.4016.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.

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Toronto, ON

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