Articles - Nov 10

Selling Digital Advertising Opportunities through Sponsorships

Promoting the benefits of digital signage is rarely an easy sell. The digital signage hardware is somewhat expensive in itself and the software also comes at a relatively expensive price. In short, justifying the return on investment is often difficult. Still, digital advertising opportunities are well worth the effort especially if you can combine your own efforts with a cosponsor. Here is why:

Primarily, sponsorship-related digital advertising increases your customer base

The addition of a sponsor almost guarantees that you will draw more visitors to your signage and associated website. While they will not pay you directly, they will allow you to generate advertising revenue by their simply spending time on your site and viewing ads. The sponsorship model is also quite adaptable as it can be structured on a CPM, CPC, CPA, or SEA basis.

Secondly, it can be co-beneficial

Finding the right sponsorship opportunity can be difficult at the start of the process but if you can align your goals with another business – one not competitive with yours – both partners in the transaction can benefit significantly. While it is necessary to find the right fit, the use of digital signage hardware and the appropriate content in this manner is almost always a huge win-win proposition for both parties.

Next, it is also good for the general community

It may not be instantly obvious but digital advertising can eventually convince even the most jaded observer that it benefits the community as a whole. For example, charity sponsored ads can generate interest – and revenue! – for a company website while also help create a “buzz” for the charity itself. In short, it produces an all-around win for both the company and the charity.

Finally, it lowers digital signage hardware costs

In the simplest manner, the best way to recoup digital signage hardware costs is to spread them over multiple vendors. The hardware is a fixed cost that only needs to be expended one time but that can serve multiple vendors simultaneously. It simply makes good business sense to leverage the expenditure across as many channels as possible. This process is most easily accomplished by targeting specific ads to certain demographics and utilizing the software to serve the ads on specific days and at certain times.

For more information on the best reasons to invest in digital displays for your retail locations, please contact us at iGotcha Media. You will find us online at iGotcha or you can reach us directly with any questions at 514.448.4016.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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