In the past few years, there has been a concerted effort made by retail chains to lower their payroll costs by instituting self-service initiatives in their physical locations. Integral to this process is the use of retail digital signage. Here are some ways in which they are accomplishing this goal:
By providing upfront information
It is a fact of retail life that many customers want to be in and out of a store as quickly as possible. In some instances, it is a hassle for them to have to ask a question of a store associate. The use of retail digital signage at the front of the store can alleviate this problem to a large degree by providing information about such things as product placement and availability, sales prices and promotions and more general information such as store hours.
By being interactive
Retail digital signage does not necessarily have to just “push” information, it can also interact with the customer. Once the customer inputs some details about what they are looking for, the sign can deliver a customized message about the product such as its price, location in the store, how to find it and related items. Customer contact information can also be gathered and used to market other products in the future.
By utilizing augmented reality (AR) tech
Although this technology can be somewhat expensive to implement in a digital sign, it can significantly lower payroll costs while still enhancing the customer experience. For example, AR technology can allow a customer to virtually open a product box and to see how it works without the aid of a store associate. Similarly, AR technology can take orders and payments without the need for associate interaction. Customers are in and out faster and the store saves on cost. It is a win-win situation.
By obtaining useful feedback
Through the use of retail digital signage, a retailer has one final opportunity to “touch” the customer as they leave the store. Customer comment cards that are filled electronically through the sign can provide immediate feedback on where they are succeeding with customers and where they are failing. It is an invaluable tool for improving the customer’s experience.
For more information on the best ways to use digital displays for your retail locations, please contact us at iGotcha Media. You will find us online at iGotcha Media.com or you can reach us directly with any questions at 514.448.4016
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.