Articles - Dec 5

Where Is Augmented Reality Headed and How Can You Keep Up?

The advent of augmented reality (AR) technology a decade ago allowed programmers to take an actual space in the real world and extend its virtual usefulness by adding computer generated overlays. Marketers were keen to exploit this capability and incorporated the technology into a variety of digital signage applications in the Toronto area. These days, AR continues to develop and a number of more interesting possibilities have been created. Here are some of the most notable:

Wireless headset units will eventually dominate

As of now, tethered units – one that use a physical wire for a connection to the main unit – as opposed to wireless ones provide the best augmented experience. Unfortunately, they are somewhat ungainly for the user to wear. Expect this “reality” to change over the next three to five years as standalone – that is, wireless – units become faster and more powerful. Battery technology will also improve so that far larger fields of vision and longer life between recharges will be enabled.

The experience will become ever more immersive

The goal of current augmented reality systems is to make the interface between real and virtual worlds as seamless as possible – but only at the audio and video levels. Up to this point, this has meant developing systems that capture the widest fields of view, increasing both resolution and brightness and enhancing 3D viewing capabilities. In the near future, however, ways to include kinesthetic and olfactory effects are already being considered and are in development.

Enhanced sensors will

The sensors employed by today’s augmented reality systems are destined to be replaced in an ongoing basis. Each iteration of these “sensing” devices will provide ever more specific information about how the user of the device is interacting with it. Not only will the 3D sensors more accurately integrate the user’s virtual body into the space but will also enhance their ability to interact with it. This fact means that more overlays will be added to the simulation with ever increasing levels of complexity.

These are just some of the few reasons that AR will lead the way in interactive technologies. For more information on them and other augmented reality applications in the Toronto area, please contact us at iGotcha Media. We can be found online at or reached directly at 416.479.4155.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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