Articles - Dec 19

Signage Content Ideas: “What to Do In Case of Emergency”

What to Do with Your Video Walls in the Case of an Emergency?

By their very nature, emergency situations in public spaces are fraught with anxiety, confusion and danger. It is incumbent upon a business owner to provide proper guidance to his customers and employees if such a situation should arise. Digital video walls provide an excellent – and rapid – method for displaying information and guidance about what is going on during an emergency. With that last though in mind, here are a few suggestions on how best to handle messages displayed on your Toronto video wall:

First, make sure it is not a lock-down event

There are two types of emergency events – one where you want to “shelter in place” and the other where you want to escape from the situation as rapidly as possible with your family and friends. Though it may be tempting to instruct people to stay in secure place, it may be wiser, in the long run, to advise them to evacuate as soon as possible.

Then display all evacuation routes

It is easy to wander at a leisurely pace through a large retail store or other type of facility if you have no other place to be. During an emergency, ones only thought is to escape the danger as quickly as possible. So, first things first, display all possible evacuation routes to get everyone out of the area as quickly and safely as possible.

Next, consolidate all incoming information

There will be a variety of sources providing you with information on what is going on, including the video walls. A centralized area where this individual data can be collated and analyzed is necessary. Once this is complete, updated information can be routed to all the other signs in the video wall network.

Finally, relay explicit but simple instructions

The period during the actual emergency is not the appropriate time to detail the nature of the emergency or its severity. There will be plenty of time for that later. Instead, concentrate on delivering cogent – and short! – messages that will provide for the safety of your staff and visitors.

For more information on what to do with your video walls in case of emergency, please contact us at iGotcha. We can be found online at or reached directly at 416.479.4155.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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We offer digital display solutions that include material, installation, content strategy and app development.
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