While television coverage of sporting events is both extensive and detailed, no amount of home viewing can replace the experience of attending one of these events in person. Still, fans become used to the ease-of-access to information available on the at home and often find themselves missing this essential part of the event. For this reason, sports venues have turned to digital signage to fill this need and enhance the user experience in the stadium or arena. Here’s how they are doing it in the Toronto area:
Digital signs provide a wealth of relevant information
Sports fans are intensely tied up in the statistics of whatever game they are watching. Digital signage is a great way to provide some of this info on at the venue. Instead of having to access their smartphone or tablet – and risk missing a crucial play – to get the info they want, fans can access it by simply turning their head and taking a look at the appropriate big screen display.
They can be interactive
Someone must make the decision as to what information to display to meet the needs of the most number of fans. Unfortunately, this process means that it is not always possible to deliver the exact information that every fan requires in a generalized format. Providing a few interactive kiosks can allow those fans looking for specific information to access sports data banks or the internet.
They are entertaining
No one likes waiting in line at the concession stand or at the restroom but they are a fact of life at every sporting event. Strategically placed digital signs can help keep these waiting fans to keep up with the game or to otherwise be entertained while they wait. These signs also offer an excellent opportunity to market other goods and services available at the arena to this “captive” audience.
They improve safety
Digital signage is the fastest and easiest way to communicate with a mass audience in a Toronto sports venue. While this usually means advertisements, digital signage is also quite useful for relaying information in case of an emergency or other unforeseen event. In fact, if the digital signage network is configured properly, a single person – in a remote location – can safely relay the most timely information to the evacuating crowd.
If you have questions or require more information on this, please contact us at iGotcha Media. You will find us online at iGotcha Media.com or you can reach us directly with any questions at 514.448.4016.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.