Digital signage in the public sector is often used solely to distribute information in a fairly mundane manner. In other words, it is commonly utilized as a glorified, traditional – that is, static – sign instead of the technological tool that is really is. Here are just a few suggestions on how to better use the digital signage applications that inhabit your public sector space:
One of the real benefits of digital signage is its ability to communicate in a two-way manner with your clients. It does not just “push” information but can also “pull” info from a client and then deliver a more customized message that better serves their immediate needs.
Clients are not the only people who can be better served with a good digital signage solution – your employees can also see the quality of their work life improved. A single, consistent message delivered to clients, management and staff provides transparency and focus on the most important priorities.
Without a doubt, the most time spent by information staff in a public space is in giving directions to the general public. A wayfinding app that the public can key into can relieve your staff of this responsibility and actually get your clients to their destination in a far faster manner.
If anything, digital signage is incredibly versatile. Messages can be created on the fly and implemented almost as soon as a decision is made to do so. In particular, digital signage is far easier to implement on a day-to-day or week-by-week schedule. In fact, it is so versatile and easy to implement that a marketer can actually cater their digital messages to the time of day and the demographic expected at those hours.
In a crisis – whether human or Mother Nature created – it is not always easy to disseminate information in a fast and safe manner. Digital signage controlled from a safe site offers the perfect way to deliver relevant and timely information to those in the midst of the crisis while still putting no others at risk.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.