iGotcha Media’s digital signage solutions provide immersive experiences and exceptionally compelling advertising platforms. Conceived by iGotcha Media, the theme of the Touchette Group campaign is the four seasons. Specifically, the four driving seasons and the right tires enhance the driving experience. Content is inspirational, advisory (tips on inflation, rotation and alignment) and promotional. iGotcha Media’s solutions include hardware (monitors, PCs, custom-made mounts and stands) and proprietary content management software that allows customers to manage content quickly and easily from any location.
“As the Canadian leader in tire distribution, we are enjoying Nissan dealers / dealers, including Nissan / Infiniti,” says Yasmine Sardouk, National Marketing Manager, Touchette Group. “For us, the integration of iGotcha Digital Signage Represents year solutions Unprecedented opportunity to communicate with automotive owners. It Gives us a live channel to inform motorists about our portfolio of products and related issues, Such As safety. By Offering eye-catching, fun and dynamic displays, we are promoting Nissan / Infiniti’s ‘Tire Advantage’ program, which we are looking forward to continuing with Nissan / Infiniti Canada.
“We are very pleased to be working with Groupe Touchette,” continues Greg Adelstein, President, iGotcha Media. “For us, the challenge was to develop a unique point-of-purchase (POP) digital display that showcases select products and helps convert passers-by into purchasers. Our research tells us that nearly 75% of consumers prefer digital signage to traditional static signage and that 70% of purchasing decisions are made at the POP. For these reasons, we believe that implementing digital signage solutions within Nissan/Infiniti dealerships is a win-win situation.”
The ‘wall stands’ developed for Groupe Touchette comprise three 55-inch LG 55UH5C-B 4K monitors, configured in portrait mode, above three tire holder display cases. Wall stands run dynamic video content, including a welcome message personalized for each dealer, information on Nissan/Infiniti’s ‘Tire Advantage’ program and content specific to tire manufacturers including: Bridgestone, Continental, Goodyear, Michelin, Pirelli and Yokohama. Wall stands are currently running at Ajax Nissan and Oakville Infiniti in Ontario, Rallye Motors Nissan in New Brunswick and Spinelli Infiniti in Quebec.
Groupe Touchette’s ‘floor stands’ integrate three 32-inch LG 32SM5C-B monitors with display cases that position tires on top of the monitors while running dynamic content that simulates three different types of terrain. Floor stands are currently running at Country Hills Nissan and Hyatt Infiniti in Alberta, H Grégoire Chomedey Nissan and Spinelli Nissan in Quebec, and Kelowna Nissan in British Columbia.
Touchette Group Inc. is the largest Canadian owned tire distributor. Recognized for nearly 40 years for its expertise and superior service levels to manufacturers, dealers and independent customers, the company specializes in value-added tire distribution services. Touchette Group today employs more than 600 people. In addition, Tire Tire Wholesale Inc., Touch Tire Group Inc., Tire Tire Group Inc., Touchette Group Inc. also serves under the Tireland / IciPneu and TirePartners / Tire Solutions. For more information, please visit http://www.grtouchette.com .
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.