Digital signage in the public sector is often used solely to distribute information in a fairly mundane manner. In other words, it is commonly utilized as a glorified, traditional – that is, static – sign instead of the technological tool that is really is. Here are just a few suggestions on how to better use the digital signage applications that inhabit your public sector space:
Improve client interaction
One of the real benefits of digital signage is its ability to communicate in a two-way manner with your clients. It does not just “push” information but can also “pull” info from a client and then deliver a more customized message that better serves their immediate needs.
Enhance internal communication
Clients are not the only people who can be better served with a good digital signage solution – your employees can also see the quality of their work life improved. A single, consistent message delivered to clients, management and staff provides transparency and focus on the most important priorities.
Implement wayfinding technology
Without a doubt, the most time spent by information staff in a public space is in giving directions to the general public. A wayfinding app that the public can key into can relieve your staff of this responsibility and actually get your clients to their destination in a far faster manner.
Create more timely messaging
If anything, digital signage is incredibly versatile. Messages can be created on the fly and implemented almost as soon as a decision is made to do so. In particular, digital signage is far easier to implement on a day-to-day or week-by-week schedule. In fact, it is so versatile and easy to implement that a marketer can actually cater their digital messages to the time of day and the demographic expected at those hours.
Heighten overall safety and security
In a crisis – whether human or Mother Nature created – it is not always easy to disseminate information in a fast and safe manner. Digital signage controlled from a safe site offers the perfect way to deliver relevant and timely information to those in the midst of the crisis while still putting no others at risk.
For more detailed information on using digital signage applications in the public sector, please contact us at iGotcha Media. Find us online at igotchamedia.com or reach us directly at 416.479.4155.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include: screens, kiosks, video walls, LEDs, RFID technology, gaze-tracking technology, payment solutions, virtual reality (VR) and augmented reality (AR). We help our clients creatively communicate their value propositions. Based in Montreal since 2005, iGotcha Media's clients include: Browns Shoes, Cirque du Soleil, National Bank of Canada, Nissan Canada, Reebok, Rockport, Rona, Toronto Congress Centre and Via Rail Canada.