Interactive touchscreen technology is one of the most effective ways to reach retail customers. The kiosks used to house the technology can be spread about the store at key points. Customers can then interact with them at their convenience. Consider placing them at entrances and exits as well as places where customers will congregate while waiting for one reason or another. There are a number of strategies for most effectively using interactive digital signage . The following are some of the more creative ones:
New customers are the lifeblood of any retail business so making them feel comfortable as soon as they arrive is essential for success. Allowing these “newbies” to browse catalogs and menus at their leisure to and then help them to find the product in the quickest possible way is a excellent way to acclimatize them to both your store and its personality.
It costs a lot of advertising dollars to introduce a new product to the average person in the street. By utilizing interactive touchscreen kiosks, a retailer can accomplish this goal right in their location at an extremely affordable cost. As an added bonus, any customer in a buying mood can then immediately make their purchase.
Some customers enjoy in-store interaction with your staff, whether they are looking for advice or just needing a personal touch. Many others, however, prefer to be in and out of your establishment as quickly as possible so that they can get on with the rest of their day. Dedicated interactive touchscreen kiosks can allow them to place their order in the shortest possible time and then either wait for it be fulfilled on the spot or delivered to their home.
Even in this age of mobile communication devices, the vast majority of customers do not like to wait for even a short period of time while their order is being processed. Interactive kiosks are an excellent way to keep them occupied and entertained while they do so. Done right the kiosk software can even gather some pertinent information from the customer for a follow-up call or email.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.