The addition of a digital signage network and its attendant infrastructure may not be the only way to increase productivity. Here are a few of the more important reasons that you need to complete your digital signage strategy:
A digital sign is not simply a traditional sign with audio and video added. Instead, the best digital signs add a number of technologies that help your employees interact with your customers on a whole new level. For instance, touchscreen technology can replace some of your staff while providing an even greater degree of service. Similarly, wayfinding software can help by giving detailed directions to your customers.
Most consumers are computer and technology savvy but they do not mean that they can not answer the question. Instead, they will reach out to your company in one way or another. On-site digital signage allows you to spend some time on your website. In many cases, they will answer the question in less time than you can. The customer and your employees will appreciate the savings in both time and effort.
The most successful companies embrace change and see it in their forward-looking attitude. The implementation and use of digital signage is a clear indication of this mindset and sends a clear message to a customer’s company.
From a security standpoint, the best digital signage software is cloud-based meaning that nothing is stored on local servers or PCs. Instead, any data gathered is first stored on an on-site computer. Data is then transferred to a local digital media player via a secure connection. Once it is downloaded, the connection is closed, providing no long-term opportunities for hackers to intrude into your network. In addition, many data transfers are composed of file types – such as xml – that are essentially immune to manipulation or corruption eliminating and short-term intrusions as well.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.