Digital signage and social media content are a dynamic and powerful mix for any business or organization. Separately, they each bring their own benefits and advantages to an organization but together they are a power duo that offer incredible opportunities for growth, engagement, and success. But how does one use social media with indoor and outdoor digital signage for such outstanding effects? Continue reading for a quick how-to guide:
One of the most exciting aspects of social media for businesses is that it makes it easy for companies to interact and drive participation among their audience using RSS Feeds to connect platforms like Facebook, LinkedIn and Twitter. One great method of harnessing the power of social media is by promoting user participation via your indoor and outdoor digital sign where passersby are sure to encounter it. For example, users waiting at a nearby bus stop or hotel lobby until their check-in are often hungry for something to see and interact with. Target them with interesting digital feeds of your social media page and invite them to interact with your brand. This is a great way to boost brand awareness and an excellent opportunity to cement your brand in their mind.
Gaining followers and driving participation is just the first step as the obvious business goal here is to drive sales. Once your interesting and engaging content has peoples’ attention, the next step is to mix in business-pertinent posts. A great manner of doing so is by leveraging the platform to boost special offers and highlight new products or services. With just one click, share your social media promotions, whether they be in text, photograph, or video format, onto your digital displays. Consider also sharing positive social media reviews, as it will give new audience members real feedback they can trust, plus it will excite and entice new customers to share their own experiences with your brand.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.