Articles - Jun 3

Why is Digital Signage Necessary for Your Startup Business?

Studies show that shoppers’ purchasing behavior is influenced by digital signage. Eight out of ten shoppers who enter a store are usually attracted by digital signs, illustrating the advertising power of digital solutions. 

Digital signage is a valuable tool for business owners.  Here are the reasons why you need to hire digital signage Toronto services for your startup. 

1. Creation of brand awareness

As a startup, brand awareness is necessary. Remember that you are new in the block and not so many people are aware of your existence. Well, you wouldn’t want things to remain that way: this would mean negligible or no revenue for your business. Brand awareness is the beginning of your journey to success. Nothing will do that better that digital signage in the form of LED displays. The fact that they can grab the attention of the people is proof of how effective they will be in spreading the word about your business.

2. Customers want to associate with innovative companies

The use of digital signage is an indicator of a business’ level of innovation. Does this mean anything? As much as investing in such technologies might be costly for your business, the return on investment will be worth it. On top of attracting customers, digital signage also enhances their experience. An excellent example of a business that was able to drive more sales for using this technology to display menu boards is Prime Burger. Embracing new advertising technology can similarly be a game changer for your startup.

3. It is a scalable solution for your advertising and display needs

The fact that digital signage does not wear and tear as traditional advertising media, like posters, do, it makes it cost effective. That is not all: the solutions are highly scalable. As your business grows, they grow with it. This means as you add more franchises, digital signage companies will acknowledge your changing signage needs by, for instance, upgrading your screens without running out of capacity and connecting different screens to the same network and at the same time. If you add something new to your restaurant’s menu, all you will be required to do is do a few edits to include the new item. Digital signage Toronto companies can customize your LED displays to meet your changing business needs.

Learn more about the ways digital signage can help your startup

For more information about the impact of digital signage, contact iGotcha Media. Our experienced team are  able and willing to answer all of your questions about digital media and help your company create integrated brand experiences.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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