63 % of consumers have admitted that digital signage content grabs their attention. Endless brands can attest to how digital signage has been effective in enhancing their customer experience. However, there is one thing that is not always mentioned: In order for digital signage to be successful, your content has to be great!
For you to produce content that the audiences will enjoy, you need to have a foolproof digital content creation strategy. The following are the tips that you need.
The first step towards achieving this is by first understanding the audience you are designing the content for. You can do research and study your target market’s needs and interests. The information you gather on demographics, will guide your company when designing engaging content.
An important part of designing a content strategy is defining its objective. Content can be devoted to solving challenges that both your potential and existing customers may be facing when in your space or focused on attracting and engaging new shoppers.
Motion and animation in digital signage is proven to make your promotional material eye-catching and encourages consumers to engage, in turn boosting your brand awareness.
The emphasis is put on having animated videos in your digital content creation as it offers you the best means to tell a story. It is an engaging and cost-effective medium that can persuade your audience to take action.
For effective digital content creation, you need to embrace the importance of routinely updating your content. Different audiences will be interacting with your content at different times and days. It is imperative that businesses display audience-specific content on their digital signs. For instance, you can have content that is appealing to the children over the weekends as parents usually shop with their kids at that particular time. A reliable cloud-based software makes scheduling this type of content seamless.
Business-owners and Content Marketing Specialists should always be studying audience behavior to produce content that gets them to engage and convert.
You need to have evergreen content to keep your audience engaged. Relevant content will keep your audience interested and also provide them with value. By so doing, you will be able to connect better with your audience, maintain the relevance of your brand, and drive more prospects to your sales funnel.
How do you keep your content fresh? For one, consider promoting new products and drive discounted items to increase revenue. Business can also use their signage to inform users by providing answers to the frequently asked questions, explaining industry concepts that the audience might have trouble understanding and giving them advice and tips to mention a few.
You do not have to get it right at the first instance. There is a lot to learn along the way. It is, therefore, essential to monitor your existing strategy and assess whether or not it is giving you the results that you expected. By so doing, you will be able to identify the areas that need improvement and ones that you need to do away with. The result will be, having a digital content creation strategy that works best for your brand.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.