Articles - Aug 21

On-Campus with Interactive Digital Signage: Modernizing the University Experience

Technology is gradually becoming an indispensable part of human life. Educational organizations have been seen to employ technological tools that prove to be valuable, such as interactive digital signage, for the benefit of students and administrators. The global digital signage market is forecasted to exceed $20 billion by 2020: among the most prominent players in this market being universities and colleges.

Here is how students, lecturers, and staff benefit from interactive digital signage on campus:


Interactive digital signage provides solutions for most of the on-campus challenges like, finding classrooms or even the nearest printers. Digital signage screens can act as directories that help new students, guest lecturers, and other visitors find their way around campus. Strategically positioned screens provide valuable campus navigation platforms, making it easy for people to explore the institution without the risk of getting lost. Digital university wayfinding has made finding new classrooms and locating other amenities on campus easier.

Internal Communication

Touch screen interactive kiosks can be used by students to access the university’s directory and browse their professor’s office hours or café and library opening hours. Digital directories for school libraries, labs, and departments allow students to get information on the facilities by just a touch. The same directories on interactive kiosks can be used by students and staff looking for information on shuttle bus times between campuses.

Interactive digital signage provides better coordination by allowing students access information from anywhere on campus. The screens improve the experience of students by helping them keep track of everything that is going on in the university, including forthcoming events.

Digital Menu Solutions

Digital menu boards are used in cafeterias to provide information on the offering alongside information on the nutritional value of the foods listed. The same displays can be used to bring the attention of students to new menus, and promote them. Interactive kiosks, on the other hand, can be used by students to make orders instead of queuing, hence saving time.

Digital signage in campus restaurants also provides an opportunity for administrators and lecturers to communicate with students outside teaching time.

Interactive digital signage in universities and colleges offer a cost-effective tool of communication that has allowed smooth flow of operations at the institutions. To get the most out of the investment, digital signage should be installed in areas of high traffic on campus. For more information on how you can modernize the campus experience using digital signage, click here.



About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

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