Signage has been an indispensable part of human communication. Digital signage has quickly seeped into several industries: if you have not had an encounter with it ordering food from a digital kiosk stand, you have probably used wayfinding software to find your way around transit systems.
According to Statista the digital signage market stands at a worth of USD 20.8 billion: digital signage is growing and becoming smarter. It has, as a result, assumed the role of keeping the cities safer.
Here are the top 3 ways wayfinding has contributed to public safety:
Digital signage is an effective emergency messaging solution. A cloud-based CMS combined with a wayfinding software enables users to simultaneously disseminate warning messages throughout a network of digital signage screens.
A strategically positioned wayfinding sign and a well-crafted message can be used to alert people during emergency situations in schools, malls, and transit stations. In case of an evacuation, wayfinding signage is used to show people exit routes, where to go and the nearest emergency shelter centres.
Wayfinding has undoubtedly made a significant contribution to enhancing the pedestrian experience by providing them with information on closed streets and sidewalks and ongoing construction.
Digital signs keep pedestrians informed on dangerous or closed streets and construction areas where they are likely to get into accidents resulting from falling debris or forced to take a lengthy detour. Digital signage screens on the sidewalks propose alternative and safe routes for cyclists and pedestrians going for a dead end.
Wayfinding software combined with a cloud-based content management software enables digital signs to display alerts and safety information on emergencies such as tornadoes, blizzards, and hurricanes. In case of any weather alerts, the information is activated to be displayed in the digital signage screens in the city.
In such emergencies, the response time needs to be fast to save lives. Communication barriers are eliminated when using cloud-based digital signage solutions as updates can be made instantly and remotely. The consistency and timeliness of conveying the information could potentially save lives.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.