Articles - Oct 9

How Do Video Walls Increase Your Store’s Traffic?

The video wall market is expected to reach $73 billion by 2025. This modern technology has become accessible now more than ever, enabling businesses to use them for vast applications. Here is how the technology will increase your store’s traffic. 

Better Engagement

Bigger is better, and a video wall will be able to grab the attention of audiences more than any other technology can. Video walls are the new thing in marketing, and shoppers pay more attention to it. Your brand and messages can stand out in the middle of distractions making delivery effective. By creating quality campaigns and displaying them on the video walls, you can increase brand engagement.

Creative Advertising Campaigns 

The resolution of the ordinary LED displays can interfere with the quality and effectiveness of your advertising campaigns. There is no limit to resolution on a commercial grade video wall. This allows business-owners to run unique and engaging advertising campaigns, resulting in a better return on investment. 

A video wall also gives you flexibility by allowing you to change the content on display and give your customers something new. This is not possible with the static signs.


Customers are looking for more than just efficiency. Using a video wall to entertain customers will increase traffic in your store. Displaying music videos, sports events, or a popular TV program will improve customer experience. An entertaining and attractive ambiance will make customers come to your store and spend more time there. 

Installing a video wall strategically, like in waiting rooms or checkout lines reduces the perceived wait time by 35%.

Aesthetics and Visual Appeal

42% of the customers will stop at your store if you have video display. A video wall is a quality display technology which will make your brand stand out through the display of video content. The content can be used to entertain or inform the customers. A video wall in your store will enhance the visual appeal, attracting customers and making them feel comfortable in the environment. Visual appeal contributes to the building of the brand image. 

Video walls are game-changers in the application of digital signage. Use them in engaging and entertaining ways to enhance your sales. At iGotcha Media, we provide video wall solutions that increase your ROI. Reach out to us for more information.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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