Articles - Nov 7

LED Digital Signage Evolution: The Billboards of the Future

This is the 21st century and in it, businesses need to upgrade to innovative digital solutions in order to stay ahead of the competition. The variety of LED digital sign options are an example of digital signage evolution that businesses should consider. LED digital signs are fantastically bright and vivid displays that can be installed just about anywhere a static, traditional billboard can be. But unlike static, traditional billboards, LED digital signs offer the following significant advantages:

The Advantages of LED Signs: The Billboards of the Future

  • Unique content options. Unlike traditional billboards that are limited to only one image in one place for one long period, LED advertising screens can display a great variety of content that continually changes. This is ideal for businesses that have different products or services they want to advertise at different types of the day, week, or month. For example, a theater might use an LED digital sign to advertise each evening’s live music lineup or big upcoming shows while a restaurant might display information about different meal specials.
  • Remote operation. Not only can an LED sign display any content you want, whenever you want, you can do so from just about anywhere you want. Today’s LED digital billboards can be readily accessed by any WIFI-enabled device. So even if you’re in a corporate meeting in Vancouver, you can still check-in and change up your digital signage in Toronto at your convenience.
  • Enhanced customer experience for an increased competitive advantage. This is an increasingly competitive business environment and businesses of every shape and size need to get more creative to stay ahead of the competition. Digital signs are one great way of doing so as they offer a significantly better customer experience than static billboards. With a LED digital sign, you can incorporate interactive components to provide your customers with a more engaging and captivating experience with your brand. For example, a coffee shop may do specials every morning by displaying “Everyone named ______ gets a free coffee today” or having a contest that viewers can interact with online.

Learn More About LED Digital Billboards and Their Many Benefits at iGotcha Media

Are you ready to take your advertising to the next level? If so, then contact our team today at iGotcha Media. We are proud to provide an array of digital signage solutions to our customers, including installing new LED digital sign boards and integrating remote solutions so those signs can be used anywhere at any time.


About iGotcha

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.

Innovative Digital Experiences
We offer digital display solutions that include material, installation, content strategy and app development.
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