Men’s contemporary clothing brand uses digital signage to enhance customer experience at its stores
Psycho Bunny, the men’s contemporary and golf clothing brand, has implemented digital signage experiences at its stores in Aventura Mall, Miami, Florida; Seminole Hard Rock Hotel & Casino, Hollywood, Florida; Lenox Square, Atlanta, Georgia; Forum Shops at Caesars Palace, Las Vegas, Nevada; and, Orlando International Premium Outlets, Orlando, Florida.
Working with AEdifica, an architecture and design firm, the iGotcha Media team was chosen to create and deliver compelling digital signage experiences that draw customers into stores and present a vibrant and engaging mix of seasonal lifestyle content, animations and product knowledge.
Designs were uniquely tailored to each store. Screens range in size from 55-inch LG LCDs to 14-by-7.88-foot ABSEN LEDs. All locations are connected to iGotcha Media’s network operations center using proprietary content management software (CMS) that allows content changes to be made quickly and easily from any location. Content runs 24/7.
“We are very pleased to have iGotcha Media installations in our stores nationwide,” says Kenny Minzberg, Vice President, International Business Development, Psycho Bunny. “Our brand is an infusion of art and mischief. Positioning dynamic screens in our stores provides a powerful and creative platform for us to share our brand with our clientele. iGotcha Media helps us optimize the in-store customer experience by presenting alluring visuals that distinguish our brand within highly-competitive retail environments.”
“Psycho Bunny is a cool menswear brand and a company in full growth,” continues Greg Adelstein, President, iGotcha Media. “Our passion is to help clients use screen-based applications to enrich the customer experience. In this case, it’s a particularly good fit because the Psycho Bunny brand is fun and edgy with unlimited creative potential. Thus far, the feedback has been very positive. Store managers report that shoppers are entering stores to look at these eye-catching experiences. We’re very pleased to be working with Psycho Bunny and we look forward to contributing to their continued success.”
Founded in 2005 by Robert Godley and Robert Goldman, Psycho Bunny is a men’s contemporary and golf clothing brand based in New York. Despite its lighthearted nature, the brand is rooted in fine craftsmanship. Psycho Bunny is known for its signature, hand-finished polo shirts which are manufactured in Peru using the finest Pima cotton. Featuring a signature pique that retains its shape and color after washing, each polo has a side vent and is finished using lustrous mother of pearl buttons. Over the years, the brand has expanded to include multiple categories including golf apparel, kids, t-shirts, bottoms, accessories, loungewear, and tailored clothing. Psycho Bunny has a global presence with dedicated retail stores in Japan, South America and the United States.
iGotcha Media creates fully-integrated brand experiences that emotionally captivate consumers. We help our clients creatively communicate their value propositions. iGotcha Media provides strategy and content creation. Its solutions include screens, interactive kiosks, video walls, RFID technology, audience measurement technology, wayfinding, payment solutions and in-store audio. With offices in Montreal and Toronto, iGotcha Media’s clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Lamar Advertising, Loto-Québec, National Bank of Canada, Nissan Canada, Old Port of Montreal, Reebok, Toronto Congress Centre and VIA Rail Canada. For more information, please visit http://www.igotchamedia.com
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.