Retail digital signage is the game changer to providing customers with the information they need before making a purchase. As the world becomes more connected, there is a whirlwind of new information every day such that the attention span of customers keeps on shrinking. Clients are more likely to be fascinated and pay attention to interactive displays.
Digital displays can help you win the customers’ attention by displaying information about your products or services in an entertaining and interactive technique. This will help customers to make better-informed purchase decisions.
Digital signage can lead to better-informed customers in the following 3 ways:
Customers want access to information, products, offers, and reviews instantly, whether they are shopping offline or online. Sellers can use retail digital signage to provide intuitive information that customers need before making a purchase.
Interactive displays act as a seller’s virtual passage of goods and services. The dynamic displays offer a unique way to communicate product information and news on products that are currently on demand. This provides clients with seamless access to what you have to offer.
With retail digital signage, you can create highly targeted content that is tailored to a specific target audience who are likely to visit at a particular time of the day. Digital signage allows you to modify the content at speed to attributes like a specific day/ hour, weather conditions, and customer demographics in real-time.
Unlike traditional billboards, digital signage can be updated instantly. Retailers can quickly react to trends, current events, and social influences. Changes to offers, fluctuations, and products available can also be communicated in real-time. All these lead to better-informed customers.
Interactive displays have a visual appeal that makes them stand out, unlike static signs and billboards. The colorful graphic displays and videos grab the attention of customers. Since digital displays are interactive, the information displayed is more impactful than that on static signs. Hence it is likely to stick with the customers more than information on billboards or pamphlets.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.