The global digital signage market is projected to reach $37.71 billion in value by 2025. The demand for digital signage products continues to rise, while that of static signs drops. Business owners are, after a long time seeing beyond the initial costs of setting up digital signage systems. Some of the benefits of digital signage include cost-effectiveness, boosting sales, increasing in-store traffic, and enhancing customers’ experience.
Digital signage is also cost-effective compared to static signs. Here are some insights into digital signage and its environmental impact.
Seventeen trees have to go down to produce a ton of paper. US companies spend a lot on print, which gets outdated within three months. Digital signage solutions allow companies to make real-time updates in an environmentally friendly and cost-effective manner. With a content management system, you can update and distribute content on your menu boards and outdoor and indoor advertising screens.
Unlike static signs, it allows easy and quick communication, at the same time, eliminating the need to use more paper.
Plastic and paper account for 19% and 13% of landfill waste in the US, respectively. By using digital signage, you can reduce the amount of paper and plastic going to landfills. Using print and static signs increases print production footprint. Digital menu boards and signs in your restaurant can be updated easily, eliminating the need to print more signs to replace outdated information.
Static signs have a short lifespan, generating a lot of paper and plastic waste.
Compared to static signs, they have low energy consumption. Digital signage screens have a lifespan of up to 100,000 hours. The energy costs of digital signage can, therefore, range around $20 a year. Static signs last about three months. The need for frequent replacement of static signs to update information consumes a lot of energy.
To produce 1 ton of virgin paper fiber, 32 million BTU of energy is required. Paper production consumes a lot of energy and leads to the emission of greenhouse gases and wastewater.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.