How can one motivate university students to pick up the phone and make an appointment with a bank for the first time? Vibrant, National Bank’s experiential agency solicited iGotcha’s expertise to create a memorable technological experience for students during its back to school campaign.
We deployed an interactive experience that drew students to create their own 3D signature.
With the help of technologies such as HTC Vive and the Google Title Brush® app, we encouraged them to design their own name in a new and fun way. Putting on a VR helmet and doodling around with a joystick was the first step of the plan. Students were then invited to reach out to a NBC’s branch and start talking about their financial needs with a consultant. The experience was a success: it toured around Canada’s many university campuses, gathered new millennial clients, and helped position NBC as a youthful and tech-savvy company.
The National Bank of Canada is the sixth largest commercial bank in Canada. It is headquartered in Montreal, and has branches in most Canadian provinces and 2.4 million personal clients.