Ivanhoe Cambridge mandated iGotcha Media to increase the efficiency of customer flow and facilitate information sharing to enhance their visitors’ experience in the World Trade Center of Montreal.
Our team developed interactive wayfinding stations for visitors to quickly and clearly learn more about the WTC’s businesses, services and stores. The clean and modern look of the terminals fits perfectly with the aesthetics of the surrounding area. The proprietary software solution developed by iGotcha provides them access to a feature-rich back-end to self-manage and customize the displays as they wish.
WTC’s expectations were exceeded, and the wayfinding solution grew to include dynamic outdoor banners, traffic metering as well as digital directories.
Located between Old Montreal and downtown, the World Trade Center is an integral part of the International District of Montreal. A true indoor village with an enormous glass roof, this prestigious complex offers an inspiring environment for life and business. The Montreal World Trade Center is owned by Ivanhoe Cambridge, a real estate subsidiary of the Caisse de dépôt et placement du Québec, and one of the largest institutional fund managers in Canada.