Nissan reached out to iGotcha Media for assistance in getting dealerships to adopt dynamic, in-store displays to reinforce the brand’s major campaigns. Each franchise needed flexibility to manage the content on their displays, all while maintaining the visual and tonal continuity as a brand.
We developed a content strategy where standardized campaigns from Nissan Canada’s head office were blended with RSS feeds, such as local weather, news and dealer-specific content. iGotcha implemented these changes in close to one hundred dealerships and provided them with continuous support.
The result? 15% network growth in less than a year, and a growth of over 30% in user-adoption, with registered dealers regularly using the platform to create and manage their own content. The program was such a success that Nissan opened it to the Infiniti brand as well.
Nissan Canada Inc. is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI directly employs 306 full-time staff across offices in Vancouver, Mississauga, and Kirkland. There are 194 independent Nissan dealerships, 41 Infiniti retailers and 45 Nissan Commercial Vehicle dealers across Canada.