As the start of our digital menu board strategy, we gain an understanding of your business objectives and content needs. Then we evaluate these objectives from both your brand’s and customer’s perspectives. Next, as part of our process, we collaborate with our clients to put together a comprehensive digital signage experience strategy. As a result, we help our clients identify current and future digital experiences and their related content needs. This results in multiple levels of engagement along the customer journey. As part of this ask, we collaborate to determine the right content types and playlist strategies are to deliver effective digital content. We also explore the role of digital signage, mobile, interactive touch screens, tablet experiences, line queue integration, gesture interactivity, beacons, VR/AR, and other immersive experience opportunities.