Innovation

Immersive experiences ...

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Invigorate the senses.

Our innovations team is comprised of creative strategists, UX designers, 3D animation specialists, developers, and engineers with a complementary mix of skills and diverse perspectives. Our teams can help define problems in smarter ways and generate a wider range of original and useful solutions to meet our client’s business objectives. At iGotcha we devote a lot of time into research and innovation. Our digital experts explore tomorrow’s technology and trends, today. This allows us to turn your project into a one-of-a-kind experience that will ignite your customer’s imagination and help build brand advocacy.

Virtual Reality.

Virtual reality (VR) is an immersive experience that creates a three-dimensional simulation of an image, or environment. At iGotcha we have a highly skilled team of 3D animation specialists, programmers, and engineers that bring these experiences to life. Applications for virtual reality include entertainment, video games, education, retail, and experiential experiences. Most virtual reality experiences use either headsets or multi-projected environments to generate realistic images, sounds, and other sensations that simulate a user’s physical presence in a virtual environment. A person immersed in a virtual reality experience can look around the artificial world, move around in it, and interact with virtual features or items

Augmented Reality.

Augmented reality (AR) combines a real-world environment with virtual objects to create a multi-sensory interactive experience. At iGotcha, we pioneered mixed reality experiences. Our team of experts can help strategize, design, develop, and deliver immersive AR experiences. This digital experience is seamlessly interwoven with the physical space.

Generative Content.

Generative content uses an autonomous system (non-human, typically artificial intelligence) to create digital art or other content that a designer would typically do. At iGotcha we have a highly skilled team of experts that can take algorithmic art (algorithmically determined computer-generated artwork) and synthetic media (general term for any algorithmically generated media), by using systems of motion, music, data interpretation, robotics, smart materials, manual randomization, data mapping, symmetry, tiling, and more to deliver uniquely immersive experiences.

3D Visualization.

 At iGotcha we create 3D visualizations as an effective way to communicate both abstract and concrete ideas as part of our integrated brand experiences. We have a highly skilled team of creative designers, motion graphics specialists, 3D animators, developers, and engineers that can help bring computer-generated content to life. This elevates our content and interactive experiences to deliver virtual realism that immerses and emotionally connects with users.

3D Projection Mapping.

3D projection mapping is a technique that turns objects into a display surface for video projection. Two- or three-dimensional objects can be projected on surfaces such as buildings, products, or theatrical stages. At iGotcha, our team of digital experience experts can leverage software to interact with a projector to fit any desired image onto the surface of that object. This technique allows us to add extra dimensions, optical illusions, and notions of movement onto otherwise static objects. Our projection mapping experiences are commonly combined with audio to create an audio-visual narrative. This allows us to deliver immersive storytelling on any canvas.

Artificial Intelligence.

Artificial intelligence (AI), is intelligence demonstrated by machines, systems, or applications to complete tasks that are typically done by humans. At iGotcha, we leverage AI techniques to aggregate large amounts of data to solve many challenging problems, better understand, and target end-users with personalized content that is more likely to resonate with our intended target audiences. This helps our digital experiences to not only be more engaging but also programmatically effective.

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