Design Thinking Methodology is a human-centred approach that draws from the designer’s ideas, skills, and tools to align the needs of people, innovation, technology, and business objectives. This process is non-linear, it can begin at different stages of consideration and often flows in a varied order of steps to reach the final goal.
Our creative process is founded on this methodology, as we begin every creative endeavour regardless of how small or large by following these critical steps. Depending on budget, scope, and timelines, these steps can be more or less involved, but we always ensure they are followed. We design with purpose and intent to meet business objectives and resolve challenges.