The first phase of a proper strategy is understanding your business objectives and content needs. We put these goals into context by evaluating them from both your brand’s and customer’s perspective.
We begin most engagements by collaborating with our clients to put together a comprehensive digital experience strategy. This aids our clients in identifying current and future digital experiences and their related content needs that encompass multiple levels of engagement along the customer journey. As part of this ask, we consult on determining what the right content types and playlist strategies are to deliver effective digital content. We explore the role of digital signage, mobile, interactive touch screens, tablet experiences, line queue integration, gesture interactivity, beacons, VR/AR, and other immersive experience opportunities.