Agency
Innovative strategic design .
iGotcha Media designs award-winning immersive experiences that elevate our clients’ brand stories. Our approach to design is strategic and innovative. Our team of experts deliver fully integrated brand experiences, that connect, captivate, and convert consumers.
![agency-connect](https://igotchamedia.com/wp-content/uploads/images/agency/agency-connect.jpg)
CONNECT
![agency-captivate](https://igotchamedia.com/wp-content/uploads/images/agency/agency-captivate.jpg)
CAPTIVATE
![agency-convert](https://igotchamedia.com/wp-content/uploads/images/agency/agency-convert.jpg)
CONVERT
![](https://igotchamedia.com/wp-content/uploads/images/agency/Agency_new_image.jpg)
Design Thinking Methodology is a human-centred approach that draws from the designer’s ideas, skills, and tools to align the needs of people, innovation, technology, and business objectives. This process is non-linear, it can begin at different stages of consideration and often flows in a varied order of steps to reach the final goal.
Our creative process is founded on this methodology, as we begin every creative endeavour regardless of how small or large by following these critical steps. Depending on budget, scope, and timelines, these steps can be more or less involved, but we always ensure they are followed. We design with purpose and intent to meet business objectives and resolve challenges.
![agency-feature02](https://igotchamedia.com/wp-content/uploads/images/agency/agency-feature02.jpg)
![agency-feature03](https://igotchamedia.com/wp-content/uploads/images/agency/agency-feature03.jpg)
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DesignThinkingMethodology.jpg)
IDEATE
& PROTOTYPE
Explore a wide range of creative ideas.
Brainstorm and mockup proposed
solutions to help focus creative.
OBSERVE
& EMPATHIZE
Observe and build empathy
for end users by learning their
desires, values and needs.
DEFINE & TARGET
Establish personas for our
defined target audience to help define our design
intent and solutions.
TEST
& VALIDATE
Test and validate the
experience functions
correctly and meet the
defined objectives.
DEVELOP
& ANIMATE
Develop interactive or
virtual experiences, animate motion
graphics content, and output to preview
and testing environments.
USER
CENTERED DESIGN
Holistically design experiences
considering brand, creative, usability
and function that are targeted for the end user.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DesignThinkingMethodology.jpg)
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-3-ObserveEmpathize.jpg)
OBSERVE & EMPATHIZE
Observe and build empathy for end users by learning their desires, values and needs.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-2-DefineTarget.jpg)
DEFINE & TARGET
Establish personas for our defined target audience to help define our design intent and solutions.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-1-IdeatePrototype.jpg)
IDEATE & PROTOTYPE
Explore a wide range of creative ideas. Brainstorm and mockup proposed solutions to help focus creative.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-4-UserCentredDesign.jpg)
USER CENTRED DESIGN
Holistically design experiences considering brand, creative, usability and function that are targeted for the end user.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-5-DevelopeAnimate.jpg)
DEVELOP & ANIMATE
Develop interactive or virtual experiences, animate motion graphics content, and output to preview and testing environments.
![](https://igotchamedia.com/wp-content/uploads/images/agency/iGotcha_Site_IG_DTM-6-TestValidate.jpg)
TEST & VALIDATE
Test and validate the experience functions correctly and meet the defined objectives.